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How to Make Your Business Successful

I owe an apology to everyone. I've been so busy lately with a new business venture that I'm trying to launch in the Mobile Marketing arena that I've made far too few posts over the last month or so. In fact, I owe you another apology because I haven't had time to write anything on the wonderful world of Mobile Commerce this week either. Instead, I wanted you to hear a story I was told that helps me put life into perspective when things get too busy and hectic.

A mobile commerce strategy consultant was taking a few days off near a small coastal Spanish village, where he came upon a fisherman............
The consultant complimented the fisherman on his catch, and was astonished to learn that it didn't take long for the fisherman to complete his daily work. The consultant then asked the fisherman what he did for the rest of his day.

'I sleep late', the fisherman replied, 'fish a little, play with my children, take a siesta with my wife, stroll around the village with my friends, sip some wine, play a little guitar. I keep myself occupied, senor'.

The mCommerce expert scoffed. 'I have an MBA from the London School of Economics', he proudly exclaimed. "What you need to do is get up at the crack of dawn and spend more time fishing. With the extra proceeds buy a bigger boat. With the proceeds from that boat, buy a few more boats. Then, instead of selling your catch to a middleman, you would be able to sell direct to a processor via your iPhone. You'll be so successful that you could end up running your empire via mobile internet from an office in downtown Madrid'.

'But senor,' the fisherman asked, 'how long will all that take'.

'15 - 20 years of hard work perhaps', came the reply.

'And then what, senor ?'.

The worldly wise consultant laughed. 'Then, my friend, you'd do an IPO, sell stock in your company, and make millions'.

'Millions, senor. Then what ?'.

'Then', said the business guru, 'you'd retire. Move to an idyllic seaside village. You'd sleep in late, fish a little, play with your children, take a siesta with your wife, stroll around the village with your friends, sip some wine, play a little guitar'....

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