Skip to main content

The Revolution is Around the Corner (at Long Last)

I've been banging on about mobile payments via this blog and in the ears of anyone who'll listen for years now.  A couple of weeks ago I wrote about a rumour I'd heard that the new iPhone 5 from Apple would include an NFC chip which could be used for "contactless" mobile transactions.  Like the guy on the water slide in the Barclaycard advert, except instead of paying for his banana with yet another slab of plastic that needs to be kept in a wallet, Apple's plans are to allow the iPhone to replace the card.  So a swipe of your iPhone or, according to an article on Bloomberg.com, your iPad and you can pay for a whole raft of things.

Think using your iPhone to get through the turnstiles on the London underground, swiping your iPhone to get through the turnstile at the football match or touching an Amazon poster with your phone to order the latest episode in the Call of Duty series.  

Now those of you in the business will know this has been touted for some time but looked like it was never going to happen.  Now that Apple have taken up the mantle I really believe we're on the cusp of a revolution.  Cheques, cash and plastic will soon be a thing of the past.  Apple has a habit of stimulating demand through great design and desirability and I think mobile payments will be no exception.  Of course the others will then quickly follow Apples lead...

But it doesn't sound safe I hear the pessimists cry.  Don't worry, because you'd be using a mobile instead of a plastic card, there will be a user interface.  This opens up possibilities for PIN entry to confirm a transaction of higher value or maybe even face recognition, a quick retina scan or finger print reading. 

Cashless is coming...

Comments

Anonymous said…
Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your weblog?
My website is in the exact same area of interest as yours and my users would really benefit from
some of the information you present here. Please let me
know if this ok with you. Thanks a lot!

Here is my web blog :: car gps enables ()
Simon Eyre said…
Feel free to quote away...

Popular posts from this blog

Are Mobile Payments About to Become a Reality?

With the announcement that US Carriers have formed an alliance to deliver Mobile Payments and a similar deal taking place in Germany, is cash finally entering it's death throes? The news is that US carriers AT&T,T-Mobile and Verizon have joined forced to develop a nationwide mCommerce network that will utilise technologies such as NFC and Smartphone devices to allow payments to be made by swishing a mobile phone close to a payments receiver.  Think of the Barclaycard ads where they guy flies down the waterslide on his daily commute home and pauses ever so briefly to pass his bit of plastic over a sensor to pay for a banana he had a sudden craving for.  This is the same thing except you will wave your phone and not have to carry another bit of plastic around with you. The benefit of phone over plastic in this case is the richer interface.  The phone can act as a vessel in which to store financial information, such as the credentials for several credit cards or othe...

Contactless Payments - Should I Throw Way My Plastic

I shall apologies in advance for a bit of a ramble in this week's post as it's based on an email conversation I've been having with a guy called Manju who got in touch via my Linkedin .com page. It's about contactless payments which utilises Near Field Communication (NFC) technologies. For those of you that aren't up to speed on NFC I'll explain what it is in a second (actually I've c&pd from Wikipedia). For those who know it inside and out you may want to skip a few paragraphs... Essentially, NFC, is a short-range high frequency wireless communication technology which enables the exchange of data between devices over about a 10 centimetre (around 4 inches) distance (although my own tests suggests this is often more like 2 cms ). The technology is a simple extension of the ISO/ IEC 14443 proximity-card standard (as used in RFID ) that combines the interface of a smartcard and a reader into a single device. One of the real advantages of NFC is tha...

Mobile Marketing - What is It?

Any company selling goods and services to consumers or other businesses should become savvy in the practice of Mobile Marketing. It’s one of many marketing channels that have been around for sometime, but until now it’s been in the shadows of the mainstream mass media channels such as TV, Direct Marketing and, more recently, Online Marketing. However, according to Gartner, the number of people using the Mobile Web to find content on the Internet will, in 2010, surpasses those using a web browser on a PC. There are already over 3 billion mobile phone users in the world and in increasingly more countries, penetration exceeds 100% (as some have more than one phone). The fact is, thanks to advancing technology and ever reducing mobile data network prices, the mobile as a channel has matured and any brand ignoring the marketing value of this channel will start to fall behind its more adventurous competitors. (Dushinski) What is Mobile Marketing all about? One thing is certain, Mobile Marke...